Carro – Complete Showroom Sales & Lead Management System
Carro is a cloud-based showroom CRM and sales lead management platform built exclusively for vehicle dealers. From first enquiry to final invoice, Carro gives your team the tools to manage customers, stock, deals, and performance — all in one place.
Capture, Track & Convert Every Lead
Never lose another enquiry. Carro automatically imports leads from all major platforms and gives your sales team instant visibility of every customer interaction.
- Automatic lead import from all major platforms
- Instant notifications to sales staff
- Lead assignment and tracking for managers
- Full customer history in a single view
- Automated responses and follow-ups
Stay Organised. Keep Every Promise.
Carro's integrated diary ensures no follow-up, appointment, or delivery is forgotten. Sales teams are prompted automatically, while managers oversee activity in real time.
- Integrated sales diary with automatic reminders
- Appointment booking and test drive scheduling
- Google Calendar synchronisation
- Manager oversight of all team activities
- Never miss a customer callback or delivery date
Smarter Stock Management for Dealers
Keep all your stock in one central location. Carro automatically matches vehicles to customer requirements and provides instant access to vehicle history and valuations.
- Centralised stock list with photos and documents
- Auto stock-to-customer matching
- DVLA, MOT, tax & vehicle history checks
- Demo vehicle & test-drive tracking
- Multiple vehicle templates (car, van, bike, etc.)
Control Deals, Margins & Finance
Stack deals, calculate finance options, and track profit on every sale. Carro integrates with leading finance providers to give customers the best rates while protecting your margins.
- HP & PCP deal stacking
- Finance integrations (Codeweavers, iVendi)
- Part-exchange appraisal app
- Digital order forms & invoices
- Built-in profit reporting for managers
Every Conversation, Fully Tracked
Keep all customer communications in one place. Whether it's WhatsApp, email, SMS, or phone calls — every interaction is logged against the customer record.
- WhatsApp two-way messaging with AI auto-reply
- Email & SMS campaigns
- AI website chat agents
- Call tracking & telephony integration
- All communication stored against the customer
Real-Time Reporting That Drives Better Decisions
Know exactly what's happening in your showroom at any time. Track enquiries, test drives, sales, and individual performance with powerful dashboards and reports.
- Enquiries, test drives & sales tracking
- Conversion rates & KPIs
- Sales exec performance dashboards
- Group-level reporting for dealer groups
- Full audit trails for compliance
Built to Integrate With Your Dealership
Carro acts as your showroom sales hub, integrating with all the tools and platforms you already use. Developer-ready APIs allow full flexibility.
Dealer Websites
Integrate with any dealer website for seamless lead capture and stock display.
DMS Systems
Full integration with Gemini DMS and other dealer management systems for 2-way data flow.
Finance & Compliance
Connect with Codeweavers, iVendi, Compliance Trak and other providers.
Accounting Platforms
Link to Xero, QuickBooks and other accounting systems.
Manufacturer Data Hubs
Connect to manufacturer data hubs to maintain standards points.
Developer API
Full API suite for custom integrations and reporting.
Simple, Fast & Cloud-Based
Carro works on any device with no local installation required. Quick onboarding ensures your team is productive fast — without complex training.
Desktop
Tablet
Mobile
Support That Feels Like a Partner
We're here to help you succeed. Our UK-based support team knows the automotive industry inside out and is always ready to assist.
- UK-based support team
- Knowledgebase & walkthrough videos
- AI help system available 24/7
- Optional training & consultancy
- Regular product updates and improvements
Ready to Sell More Vehicles?
See how Carro fits your dealership and sales process. Book a personalised demo today.